The brand inspiration is Canadian foliage and outdoor activities. With bold colors and well-recognized symbols of Canadian greenery, the design was made to appeal to the middle-class consumer, so it does have a clean aesthetic to match with more of the higher-end brands that sell activewear. The colors are pulled from nature itself, rich red from the changing maple trees. The dark greens from the evergreens and the light teal color from the blue spruce trees.